Email marketing is one of the most effective ways to get a product or service in front of someone. But it can only be as successful as your email signup form. That’s why you need to make sure that it’s optimized and converts well.
Email subscribe page examples forms that convert are a great way to generate leads and build your list. They are an essential marketing strategy for any business, which also includes event planners, coaches, etc. Keep reading to learn more about email subscription page examples and essential tips on how to make forms that convert.
Why You Should Use Email Signup Forms
Email marketing is one of the most cost-effective lead generation methods. Email marketing That’s why it’s very important to make sure that your landing pages and email subscription forms are optimized and convert well. Email marketing Here are a few reasons why you should use them:
- It grows your database
- It helps build audiences for future products/services
- Convert leads into customers
- Building relationships with your current customers
- You can automate it, which is much easier than manually sending newsletters and follow-up emails, etc.
Essential Techniques That Make A Great Newsletter Signup Form
Email subscription page example forms are very simple to create, which makes them very popular. But before you can build an effective one, there are some key things that you need to know. Let’s discuss each of them:
Offer An Incentive
Use incentives to encourage people to sign up for your list. It can be anything from free access to a webinar or ebook download to something as simple as a discount code. The important thing here is that you need to offer something in return for the reader signing up for your list. You can ask to subscribe to our newsletter and get a reward or a discount. Using an incentive will make them feel like they’re getting something of value in return for their email address, making them more likely to sign up for your newsletter.
Tell People What Emails They’ll Get
Your newsletter subscribers will get lots of emails from you. That’s why it’s important to be clear about exactly what they’ll get for signing up. You don’t want to promote a lot of things and confuse them with different offers or advertising messages. To be clear, let people know they’ll get an Email subscribe page about your latest blog post, your upcoming event, or something related to your business.
Match Your Forms To Your Content
Identify the correct form and match it to your content. For example, if you’re promoting a webinar related to fitness, then the form should be related and easy to understand. People won’t sign up for your list if you don’t match the form to your content.
Your subscribers will get lots of information from you, so your email subscription page examples need to be clear. Make sure that you use simple language and don’t use an excessive amount of promotional words, such as “Best,” “New,” or “Amazing,” when writing your forms. Don’t try to sell anything with your form, either.
People are more likely to subscribe if they feel like they’re getting something of value in return for their email address, which doesn’t mean you need to sell them anything (although it’s not a bad idea). Use a similar approach when writing the copy of your emails, too – keep the language simple but sincere and professional.
Keep It Simple
People are more likely to subscribe if you make it easier for you to give them multiple ways in which they can sign up for your newsletter.
Offer them the ability to subscribe via text, email, and social media channels. Also, ensure that your forms are simple so that people don’t have a hard time filling out their email addresses and other information on your forms.
Use Social Proof
Social proof is a psychological trigger that makes people believe other community members would act or think the same way. For example, if a group of people is buying tickets to a concert that you’re promoting, then people are more likely to want to join in.
Email subscribe page examples forms can use social proof in two ways: First, by demonstrating your audience. Second, by showing how many people have subscribed in the past or are subscribed now. If you have many subscribers and they usually get lots of Email subscribe page from you, then your subscribers will be more likely to subscribe. Showing other members’ subscriptions can be helpful too. It makes users feel like they’re not alone in subscribing and encourages them.
Make Your CTA Clear
The CTA or call to action is crucial to your email subscription page example form. It should be clear and simple for users to understand what you want them to do and how you want them to do it. If you’re offering an incentive, your CTA should include the information about it: “Get –free shipping” or something similar. Make sure your call-to-action is clear and relevant so that people can easily take the action they need to take to subscribe.
The Bottom Line
Email subscription page examples and forms are a very useful way to connect with your audience, so you definitely want to make them work for you. You don’t need to be a pro copywriter to create effective landing pages and forms, but the important thing is that you follow the tips we’ve discussed here and use them in your own promotional efforts.
We have plenty of examples of email subscription page examples for inspiration, which we’ll showcase below. Check them out, and don’t forget to share them with your audience if you like them.
Read more: How to Backup Office 365 Emails with Veeam Backup
