SEO refers to Search Engine Optimization. It is one of the types of Digital Marketing. It is a vast field and the most effective way to boost your presence on popular search engines. SEO optimization makes your website optimized so it can show up on Top in Google, Bing, Yahoo, and YouTube as well.
Importance of SEO
Most of the time, people don’t bother to move onto page 2 of the search results. To get traffic to your site the website must rank on the top or at least on the first page. It is not a quick fix but once the site becomes completely optimized. You can get bombarding traffic which ultimately results in more earnings.
Techniques of Search Engine Optimization
Three types of Search engine optimization are discussed below. You will get step by step instruction, how to start SEO, and what procedure is involved for Search Engine Optimization. By following these steps, you can rank your website or content on the first page on any Search Engine searches.
- On-page SEO`
- Off-page SEO
- Technical SEO
- On-page SEO:
This is the most common type of SEO. And also, the most effective way to optimize your content. In on-page SEO, the written content is under consideration.
The articles or blogs that are written on your website page or the title and descriptions in case of a YouTube video. Make Proper research before writing and then the process goes accordingly.
- Off-page SEO
Off-page or Off-site SEO is the relation of your website or content with other sites. It refers to link building. In simple words, how many other sources are linking to your website or post? Off-site SEO is also very helpful in ranking your site on Google.
- Technical SEO
Technical SEO is the third most important technique of SEO. It is the back-end structure of the website, that how your website is built either its user friendly or not. Good technical SEO makes it easy for search engines to crawl through the content and ultimately your site will show up in Search Results. These are the things that are not visible but are very important and cannot be ignored.
In SEO optimization you have to understand the algorithm of search engines and then you can optimize your content or website accordingly. We will have a detailed look at all the steps involved in optimizing.
- Algorithm of Search engines
The whole SEO depends on the algorithm of the Search Engine. Suppose Google, if you want to rank your website in Google searches you have to study and understand the logics and tactics that Google uses to show any website on the first page. Experts have already determined the algorithm behind Google. It changes with time so you have to keep yourself updated with the latest changes.
- Create a list of Keywords
Once you are done with understanding the algorithm of the Search engine. Now you have to search for the keywords. Keywords are those specific words or phrases that people are searching for.
Search Engine Optimization revolves around SEO keywords.
You can simply start typing words in Google search and it will show you relevant searches on the screen.
Besides that, there are many tools available online which can help you find keywords.
- Analyze Google’s top search
Now you have a complete list of keywords people are looking for. It’s time to have a look that who is already working on these keywords. Simply search for those keywords and have a deep look at all the sites on the first page. You can have an idea that what kind of information these sites are providing. It helps to improve your website.
- Create better than others
Once you have seen all the competitors, now you can make your site better. You can collect all the negative aspects of those sites and resolve them to display them on your site. There are maybe some points that they are missing on their site. You must include them that will make your website different and better from others.
- Optimize your content
On-page optimization is very important in a way that it is the information that any visitor will see. You have to put in the keywords in your article which will help Google in ranking your site on Top.
- Add backlinks
Back-links are the most essential thing in Off-site SEO. Links are strongly correlated with Google ranking and You cannot ignore this. You have to develop relations with other sites. There are different service providers out there who can help you with Off-site SEO. They will embed the link to your site on different other websites related to your niche.
- Make your content look awesome
The content on your site must be presentable. The reader should not find it boring else he will bounce back to another site. This gives a negative impression and Google will not show your site on top again. Now how can you make it presentable? You can use different relatable images, videos, charts. This will help the user understand better.
You should optimize those images and videos as well. It is very simple; in image SEO you have to rename the images and videos with the keywords that you researched earlier.
- Keep yourself updated
As I mentioned earlier that algorithm changes with time and you have to keep your content updated. You have to keep an eye on changing trends and you can optimize your content according to that change. This will help you raise your organic traffic.
I hope this textual and visual data will help you to get an idea of SEO, and how it works.
Read More: This FREE SEO COURSE will help you to become an SEO expert.
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