Snapchat reveals another big thing, which is a replacement curate short-form video feed. It is a step-up challenge to social media contestants like TikTok. The new format known as concentration will allow Snapchatters to ascertain content from influencers. And other members of the network fashionable young smartphone users. Spotlight aims at broadening the connections among Snapchat users. By enabling anyone to create a video that gets distribute on the platform.
Short-form Video
It aims to encourage more users to create short-form video “snaps,” which can be ornament with filters and expands reality effects. “We design Spotlight to entertain our community while living up to Snapchat values. With our community’s well-being as a top priority,” said a press release from Snapchat parent firm Snap Inc. announcing the new service.
By lunching Spotlight within the US, Canada, Australia, New Zealand, Britain, Ireland, Norway, Sweden, Denmark, Germany, and France, and in other markets marks the latest challenge to the wildly successful TikTok. Which is also facing pressure from the administration of different countries.
Spotlight in Snapchat
One more difference will be the lack of public comments on Spotlight, which reduces the need for moderation of abusive or undesirable content. The spotlight in Snapchat also aims to become a personalize feed curate by the algorithm. Base on users’ viewing habits, a move following the lead of TikTok that has been sizzling growth in the last few months. By launching Spotlight, it will increase competition between social networks and competitors copying Snapchat’s disappearing messages.
The core social network of Facebook has been losing ground between younger audiences to rivals like Snapchat and TikTok.
While Facebook-own Instagram continues to grow therein demographic group. Last month a survey was conduct which shows that Snapchat is their favor social media platform. And TikTok overtook Instagram in the second place.
Others using similar short-form videos include Facebook-own Instagram’s Reels and startups like Thriller.
