This article is a brief overview of why mobile app marketing is necessary for the current age of mobile apps. Over the past two decades, man has made incredible progress in the field of technology and innovation. Gone are the days when we needed to rely on landline phones to communicate with each other. Now-a-days, most of our tasks can be completed with help of our mobile phones that can easily fit in our pockets. The launch and evolution of mobile applications have played a huge role in this regard. Today we use mobile apps for multiple purposes like communicating, navigating, shopping, ordering food, booking tickets, etc.
Mobile apps are now responsible for more than 50% of the world’s web traffic.
Importance of mobile app marketing
1- Putting eyes on the product
1) Imagine you decided to develop a new app for a specific purpose like online shopping. You made sure that the app is easier to navigate, runs smoothly without any issues, and manage to get it on the app store. How are you going to make sure that your app stands out among the many others already present in the app store? Statistics have shown that there are currently more than 3 million apps present on the Google play store. The spread of globalization has resulted in increased competition from all over the world as products are no longer restricted to their native countries. In this scenario, mobile app marketing helps you in standing out among your competitors. Marketing allows you to get more eyes on your app and can aid in better targeting your intended audience.
2- Understanding your users
A Mobile App Marketing Website is an excellent way for the developers to understand their target audience and their demands. What kind of people use your app? What kinds of ads generate the most traffic and number of conversions? Which features of your app are your main selling point that people find appealing?
Also understanding your audience helps you in determining the ad platform and type. For example, if your target audience is gamers, then in-game ads should be your number one priority. You can also take advantage of early access strategies to make the necessary changes required by your target audience to increase your app’s appeal. The further engagement you have with your audience, the finer.
3- Understanding your competition
Mobile app marketing also gives you an excellent opportunity to better analyze your competition. You can check your competitor’s ads and see what they are offering to their audiences. What is their main selling point? What is their monetization model? What are their pros and cons? Going to the app product page of your competitor can also inform you of things that people have negatively reviewed. This can help you in planning a better marketing campaign that focuses on things that your target audience prefers while avoiding the cons of your competitors.
Conclusion
As you can see, mobile app marketing is pretty much a necessity in order to increase brand awareness, reach a bigger audience and stand out from your competitors. It also helps you understand the needs of your customers to make some much needed changes to your app. As the number of apps keeps increasing. Mobile app marketing will become even more crucial in the future.