Author: Muhammad Adeel Aslam

The 7 Biggest Technology Trends In 2020

We are amongst the 4^th Industrial Revolution, and technology is evolving faster than ever before. Many Companies and individuals that don’t show up with some of the major tech trends having the risk of being left behind. Understanding the key trends will allow people and businesses to prepare and capture the opportunities. As technology experts, it is our way to look ahead and identify the most important technology trends. In this article, I share with you the seven most imminent trends in 2020.

5G data networks

The 5th generation technology of mobile internet connectivity is going to give it’s users ultra-fast download and upload speeds as well as more stable internet connections. While 5G mobile data networks became available for the first time in 2019, they were mostly still expensive and limited to functioning in constricted areas or major cities. 2020 is the year when 5G really starts to fly, with more affordable data plans as well as greatly improved coverage, meaning that everyone can join in the fun.

Brazil Plans IPO Of State-Owned Digital Bank

Super-fast data networks allow us the ability to stream movies and music at higher quality when we’re on the move. The greatly increased speeds mean that mobile data networks will become more effective even than the wired networks running into our homes and businesses. Companies must consider the business implications of having super-fast and stable internet access anywhere in the world. The improved bandwidth also enable machines, robots, and autonomous vehicles to collect and transfer more data than ever before, leading to advances in the area of the Internet of Things (IoT) and smart machinery and manufacturing technology.

AI-as-a-service

Artificial Intelligence (AI) is one of the most transformative tech evolutions of 2020. Most companies have started to explore how they can use AI to improve the customer experience and to modernize their business operations. While people will increasingly become used to working alongside AIs, designing and implementing our own AI-based systems will remain an expensive plan for most businesses.

During 2020, we have seen bigger adoption and a growing pool of providers that are likely to start offering more customized applications and services for specific tasks. This will mean no company will refuse to use AI.

Autonomous Driving

While we still aren’t at the stage where we can expect to routinely travel in, or even see, autonomous vehicles in 2020, they will continue to generate a remarkable amount of excitement.

Tesla’s CEO Elon Musk has said he expects his tech company to build a truly “complete” autonomous vehicle by the end of this year, and the number of vehicles capable of operating with a lesser degree of autonomy – such as automated braking and lane-changing system – will become an extensively common sight. Furthermore, some features in-car systems not directly connected to driving, such as security and entertainment functions – will become increasingly automated and dependent on data capture and analytics. It won’t just be cars, of course – trucking and shipping are becoming more autonomous, and breakthroughs in this space are likely to continue to hit the headlines throughout 2020.

Extended Reality

Extended Reality (XR) is a term that covers several emerging technologies being used to create more appealing digital experiences. More specifically, it refers to virtual, augmented, and mixed reality. Virtual reality (VR) provides a fully digitally immersive experience where you enter a computer-generated world using headset that blend out the real world. Augmented reality (AR) laminate digital objects onto the real world via smartphone screens or displays ( Snapchat filters). Mixed reality (MR) is an addition of AR that means users can now interact with digital objects placed in the real world ( like playing a holographic piano that you have placed into your room via an AR headset).

We have using these technologies for a few years now but have largely been confined to the world of entertainment – with Oculus Rift and Vive headsets providing the current futuristic technology in videogames, and smartphone features such as camera filters and Pokemon Go-style games providing the most visible examples of AR.

Individualized and anticipating medicine

Technology is currently transforming healthcare industry at an unrivalled rate. Ability to collect data from wearable devices such as smart watches give us the ability to increasingly predict and treat health related issues in people even before they experience any symptoms.

For treatment, we have seen much more personalized approaches. This is also used as precision medicine which allows doctors to more precisely prescribe medicines and apply treatments for a specific patient.

Although it’s not a new idea, but a big hand to recent breakthroughs in technology, especially in the fields of genomics and Artificial Intelligence, it is giving us a greater understanding of how different people’s bodies are better or worse equipped to fight off specific diseases, as well as how they are likely to react to different types of medication or treatment.

Computer Vision

Computer vision is a part of AI that trains computers to capture and understand the visual world. It includes systems that are able to identify items, places, objects or people from visual images – those collected by a camera or a sensor. It’s the technology that allows your smartphone camera to recognize which part of the image it’s capturing is a face, and empowers technology such as Google Image Search.

Computer vision is also enabling face recognition, which is an impressive achievement in 2020. We have already observed that how useful the technology is in controlling access to our smartphones in the case of Apple’s FaceID.

Blockchain Technology

Blockchain is a technology trend that is extensively being used this year, and yet you’re still likely to get blank looks if you mention it in non-tech-savvy company. It is essentially a digital ledger used to record transactions but very secured due to its encryption and decentralization. During 2019 some commentators began to argue that the technology was over-hyped and not as useful as first thought. However, bigger investments by the companies like FedEx, IBM, Walmart and Mastercard during 2019 is likely to start to show real-world results.

And now in 2020, Facebook’s own blockchain-based crypto currently Libra, which is going to create quite a stir.

Read more: Reasons for Choosing IT as a Career.

20/11/2020
7 elements of an effective inbound marketing strategy

The first time I came across the term ‘Inbound Marketing’, I expected it to be a techy subject, and ultimately I was reluctant to learn about it. However, I sidelined my fears and began to study about it. To my surprise, I realized how important it was for digital marketers and businesses to study this subject in depth.

Before the year 2005, the term inbound marketing never existed.

However, in the year 2005, Hubsport Co-founder and CEO, Brian Haligan, noticed that the changes in the online space always had an influence in the marketing world. He set out and successfully constructed a methodology that enabled businesses all around the world to create engaging content. Content, that was designed to mass target a specific audience. The kind of content, which seemed attractive and alluring to masses all around the world.

Ever since then, this marketing methodology has helped millions of businesses all over the world to survive the ever-changing digital space.

In this blog post, I will show you 7 elements that make an effective inbound marketing strategy and how you can apply them to increase your ROI. So without further ado, let us dive into it.

1. Search Engine Optimization (SEO)

You may have heard people mention the word SEO, but what does it really mean?

SEO, is the process of improving all aspect of a website, both on-page and off-page. The main purpose of using SEO is to meet Google and other Search Engine standards and requirements for ranking high on the Search Engine Result Page (SERP).

SEO is an important aspect of an effective inbound marketing strategy. The reason for connects ultimately to the fact that having good content on your website is not enough to attract the right kind of audience. There are other requirements that you might need to factor in as well to have a good website.

Good knowledge of SEO will not only attract the right people to your site, but they will also be responding to your call-to-action (CTA).

2. Invest in SEM

Search Engine Marketing (SEM) is the process of paying Google or other Search Engines a specific amount. By doing so, our website content ranks at the top of the search engine result page (SERP).

With SEO, it takes a long time to yield results and you may not have full control over some aspects of it. Like the Offsite SEO, that involves the website response time etc. However, with SEM, the whole process of ranking on the top becomes a whole lot easier to achieve. You can launch your content today and you can see results even if some parts of your SEO are not in place.

That seems promising, doesn’t it?

Now, don’t get me wrong, I’m not implying that SEM is better than SEO, or SEO is better than SEM. However, if you make good use of both of these simultaneously, you will observe you SEM yielding way better results.

Just imagine visitors coming to your site for the first time, and your site is not optimized for mobile viewers; of course, you will lose them to another webpage that is optimized for the type of devices they use.

3. Publish High Quality Content

If the core of inbound marketing is to attract the right people using any kind of content, then it is crucial that businesses only publish the content (blogs, eBooks, video etc.) that is of extraordinary quality.

Did you know that people see you in the content you dish out onto the internet? Oh, yes! People will first have a perception of how your services or products will perform by the quality of content you publish. So, putting out video with a low definition quality will give an impression to the market that you are mediocre and don’t take your work much seriously. No one wants to buy an average performing service or product.

My mentor always says, “Remember that you are your content, and your content is you”.

In a world where there are millions of people selling what you are selling, you must seek out ways to give be unique. This is one of the ways to stand out.

4. Create Content with Purpose

One of the things you can do to attract the right kind of people, is to create content that specifically targets to solve problems or challenges that people in your industry are facing. One way to familiarize you with their challenges is to join several groups on social media and try to ask people questions about the problems they might be facing.

One more thing you could do is checkout your webpage comment box occasionally, for questions on your published articles, and even on the comments on YouTube. That is where the people pour out their heart on what troubles them.

Once you know peoples queries and the challenges they face, put out content that solves their problems. Doing this will increase your organic traffic, and you’ll end up lending a helping hand to those stuck in their problems. Two birds with one stone!

5. Treasure Social Media

Social media has become a home for many people. It is a powerful too that can convey your service and your product to the right audience. Social media is merely a source of entertainment unless you make it a platform where you can interact with people professionally. For you to take better advantage of this platform, you have to be on all social media platforms and be an active member of your industry group. Ask questions, answer people’s questions, and create a blog to solve issues and various problems that people are facing.

As you do this, you increase your credibility and people will perceive you as an authentic source. Once you maintain that kind of credibility, it is easy from there. People will visit your blog and page more frequently and see you as a source they can reply on.

6. Design a Landing Page

Personal information such as email addresses of visitors are a very crucial piece of data. Because, that is the only way you can reach out to them when they are off your site.

An effective way to acquire personal information is through a landing page. A lading page dedicates to give a particular value in exchange of some personal information. For example, if I want to get the email of visitors, I design a landing page dedicated to helping them solve an issue through a video tutorial. However, they can only access this video by singing up for it. That is the exchange; you give out a value for vital information that would not have been given easily.

So take out time to create a good landing page with a clear call-to-action (CTA). A good landing page is usually one call-to-action (CTA) per landing page.

7. Make your content diverse

It is wise to know that not all visitors to your blog like to read what you are offering them. So, make content for visitors of different taste and feel. Always remember that some people love graphic content while others love video content.

It’s advisable to repurpose your highly performing content, especially the one that brought you high organic traffic. Do this by picking out a vital part of it, which you can use further for content of another form. For example, pick a highly performing blog post. Repurpose it into a video to satisfy the taste and feel of visitors who love video contents.

Repurposing your content is a crucial aspect of a successful inbound marketing strategy that will enable you reach out to a wide variety of audience with different impression.

Conclusion

It’s important to know that, investing your time to this type of marketing strategy is one that will pay you handsomely. You can be sure that if you make use of these 7 elements of inbound marketing, you are going to get high organic traffic in a short time and high return on investment (ROI). You won’t regret giving this a try.

To Read about website ranking, click Here

08/11/2020
iPhone 12 Review: A Bargain or a Rip-off

Apple is always coming up with something new before we can even get over something they released prior to it. Back again with a new iPhone, Apple has introduced iPhone 12, released on 23rd October 2020, sporting unbelievable features.

In this article, we’ll give you a comprehensive review on the new iPhone 12 and see how it’s different from its precedent release, the iPhone 11. You’ll also know about the expected release of iPhone 12 mini and iPhone 12 Pro Max. In a nutshell, we’ll tell you everything you need to know about it! So let’s dive into it.

Image credits: Apple

iPhone 12 Release Date and Price:

The 6.1-inch iPhone became available for pre-order on October 16th 2020 and was officially released on 26th of October 2020. You’re able to now buy the iPhone directly from Apple’s store. This latest comes at a starting price of $799 which is a $100 more than the previous iPhone 11 range. Remember, you’re only getting a 64GB version at this starting price, which is kind of a bummer.

iPhone 12 features and specifications:

The charging adapter and EarPods have been precluded from the box as Apple highlights the environmental benefits. It could reduce shipping sizes and the need for a new charger with the yearly new iPhone.

“As part of our efforts to reach our environmental goals, iPhone 12 and iPhone 12 mini do not include a power adapter or EarPods. Please use your current Apple power adapter and headphones or purchase these accessories separately.”

Design

The new iPhone is quite similar in size and shape to 2019’s iPhone 11. The edges of the new iPhone seem to be sharper rather than the curved sides of the iPhone 11.

If you have been an Apple user for a few years, you will be hit with a feeling of nostalgia as soon as you hold it in your hand. Apple has incorporated the characteristic 90-degree angled edges that were seen on the old iPhone 4 or 5. It’s a brave decision by Apple as they seem to have travelled back for the design, but it may be possible that the new design improves 5G signal strength, which would obviously be a plus.

Durability

The new iPhone is featuring a Ceramic Shield on the front to further protect it from shattering. This feature will make it four times less likely to break and fall as Apple claims. Who wouldn’t want better durability, right?

iPhone 12 uses the same backglass as that of iPhone 11. It is claimed that the back of the new iPhone is less likely to break in a drop.

Around the web, people have shared their own drop tests of the iPhone 12. The results show exactly what you would expect; the back glass is the first to break when you drop it. The front of the phone seems to be more durable. However, this does not mean that the iPhone 12 does not need a case and a screen protector. The stronger body of iPhone 12 may last longer under rough use but it still will get scratches and wear.

Image credits: Apple

The IP68 rating has been increased with the iPhone 12. Allowing it to be submerged down to six meters of water for 30 minutes. This means that day-to-day water damage is less likely to happen.

Display

The Super Retina XDR Display from the previous year’s iPhone 11 Pro has been brought to the cheaper iPhone. The OLED upgrade comes with a 2532 x 1170 pixel resolution. Allowing rendering a sharp and clear display that is viewable at all angles. The thinner bezels make this phone a little shorter and narrower than 2019’s version while preserving the 6.1-inch display. The new iPhone comes with a 120Hz faster screen refresh rate that adds to it a new level of polish.

MagSafe

MagSafe uses the same magnetic, snap-on technology that Apple has used earlier on MacBooks to connect the power adapter. The magnets are organised in a circle under the rear case of the iPhone.

The new iPhone12 charger enables 15W fast wireless charging – that’s almost twice as powerful as on the iPhone 11. MagSafe assures that the charger clicks precisely and firmly into place. Then it confirms through the chip whether the charger is safe or not.

The new iPhone can identify the colour of the case placed on it through that chip. The screen then glows with the same colour. Moreover, the iPhone can also be charged through the case. The case doesn’t need to be taken off every time to charge your phone, reducing the chance of dropping it.

“Magnets align themselves perfectly every time for faster wireless charging”

Camera

Camera of this phone doesn’t seem to have changed a lot in terms of its sensors. It still has the same wide camera and an ultra-wide snapper. The sensors themselves, however, have been upgraded which greatly improve low-light photography compared to the iPhone 11. The 12MP sensor is now coupled with an f/1.6 aperture.

Image credits: Apple

The Night Mode is also equipped to run with the wide and the ultrawide sensors. As opposed to the iPhone 11 which did not enable the Night Mode in the ultrawide sensor. This is a huge improvement, you can now take shots in darkness which seem like they were taken in broad daylight. However, the 15-second long exposure is prone to blurry details if the iPhone is not held almost completely still.

Image credits: Apple

The front-facing camera has also been upgraded with a 12MP sensor and f/2.2 aperture. You can also use Night Mode on the front-facing camera too. Apart from that, iPhone12 can record video in Dolby Vision and process it before displaying it in HDR quality.

Battery life

Now you don’t have to run to the charger so many times during the day!. Everyone knows how the prior iPhones have gotten a bad reputation in terms of their battery life. It’s great to see Apple improving their design. The new iPhone 12 has a 2,815 mAh battery, which is identical to the iPhone 12 Pro, allowing for 17 hours of video playback.

Image credits: Apple

iPhone 12 mini

The iPhone 12 mini is claimed to be the world’s first fastest 5G phone. A compact version of the new iPhone 12. It will be available to pre-order on November 6th 2020 and will be officially released on 13th November 2020. All of the iPhone 12 mini-features are the same as that of the iPhone 12 except the size difference.

Image credits: Apple

iPhone 12 Pro and iPhone 12 Pro max:

iPhone 12 Pro has already been released with the iPhone 12. iPhone 12 Pro Max on the other hand, will be to be available to pre-order on November 6th 2020. The release date is scheduled on 15th November 2020. iPhone 12 Pro and iPhone Pro max are relatively pricier than iPhone 12 and iPhone 12 mini. Although they might be a bit more expensive than the other two, they come with a few superior features.

With the addition of a stainless steel body, they have three camera set-ups installed rather than just two. You’ll get good-looking snaps from the iPhone 12, but it’s the iPhone 12 Pro (and especially the iPhone 12 Pro Max) that have Apple’s best cameras right now.

Final thoughts: Should you buy it or not?

Our final verdict is that, buy this new iPhone 12 if you’re looking to upgrade to a larger screen. It will also be great for you if you like watching movies. The mini version is cheaper but to get the whole movie experience, iPhone 12 is the one. So, go for it if you just want something new and exciting.

Although it comes with some great features, don’t consider buying it if you want to take photos and make movies. It’s better to wait for the release of the iPhone Pro Max because the camera of that phone is extraordinary and way better than that of the iPhone 12.

But overall, with the new 5G technology rolling out and the Magsafe installed in this range of iPhones, it’s a great buy.

Read more: Apple Presents iPhone 12 and iPhone 12 Smaller Than Expected in New Purple.

03/11/2020
Microsoft Grabs Disney ZeniMax for $7.5 billion

In this article, I’m going to discuss Microsoft Grabs Disney ZeniMax for $7.5 Billion. If you are interested to get informative knowledge, this article is going to be very helpful for you.

The video game industry is exploding in popularity. Mainly helped by the coronavirus pandemic, which has forced much of the world to remain indoors and find online entertainment. About 2.7 billion people are expecting to play a game this year. According to the gaming market researcher Newzoo, gamers worldwide are expected to spend nearly $160 billion in 2020. Microsoft’s online gaming business and Xbox sales are multiplying.

Microsoft is an American Multinational Company ranked No. 21 within the 2020 Fortune. And now the news is spreading that Microsoft is buying Bethesda. It seems that gaming franchises, such as The Elder Scrolls, Fallout, and DOOM, among many more, will soon be owned by Microsoft. It has been announced on Monday that it’s slated to purchase Disney ZeniMax Media. It’s the parent company of video game publisher Bethesda Softworks, for a whopping $7.5 billion more than Disney ZeniMax paid for Lucasfilm. This company owned the Star Wars franchise. Microsoft said it’s buying Bethesda partially to strengthen its Xbox Game Pass subscription service. It has over 15 million subscribers. Disney ZeniMax Bethesda games, like Starfield, which is currently in development, will launch on Xbox Game Pass an equivalent day on Xbox or computers, Microsoft said.

Disney ZeniMax Bethesda

Disney ZeniMax Bethesda ranks third in a list of Microsoft’s largest acquisitions. According to GeekWire: Microsoft purchased Skype for $8.5 billion in 2012 and LinkedIn for $26.2 billion in 2017. According to The New York Times, Microsoft owns 23 game studios and Sony, one of its biggest competitors, owns 15. Moreover, for years Sony owned more game studios than its the biggest competitor. But last year, Microsoft passed Sony, holding 15 studios to Sony’s 14. On Monday, the deal increased Microsoft’s lead to 23 game studios and gave it control over some of the world’s most popular franchises. Bethesda, a beautiful, unique feather, is now in the company’s enormous cap.

Challenges for Disney ZeniMax

Microsoft’s eagerness to purchase game studios and other companies make the company seem more and more like a monopoly every year. Trusts are rarely in the consumers’ best interest, but still has lots of competition, at least for now, as PC Gamer reports. From now on, classic Disney ZeniMax Bethesda game franchises to release in the future will likely be Xbox exclusives. Microsoft has new consoles debuting on Nov. 10, the Xbox Series X, and the stripped-down Series S version, which will cross swords against Sony’s new PlayStation 5 console.

R.W. Baird analyst Colin Sebastian said the deal is a component of a broader industry trend of consolidation. On the other hand Microsoft already owns studios that make popular games, including Minecraft and, therefore, the Halo franchise. “We believe the deal checks tons of boxes for Microsoft, like strengthening the Xbox/Games division product portfolio as competition increases & boosting the profile of Xbox subscription services.”, he wrote in a financier note.

Next in Gaming

Additionally, Sony’s PSS, which will be released on Nov. 12, will cost $499. At that price, consumers might as well purchase gaming PCs and seldom have to worry about re buying a console. The high cost of the PS5, the economic recession, and Microsoft’s purchase of Disney ZeniMax Bethesda will likely decline Sony sales big time. Microsoft did not say how many of it’s newly acquired games would be exclusive to the Xbox, but pointed to the remarks of Phil Spencer. The company’s executive vice president of gaming, was saying in an interview with Bloomberg that games would be available to other consoles on a “case-by-case basis.” The acquisition was a “major coup” for Microsoft, said Piers Harding-Rolls.He is a research director at Ampere Analysis, an analytics firm in London. “This deal catapults Microsoft’s games portfolio into a way stronger position,” he said.

Microsoft Corp., which was predicated in Redmond, Washington, expects the deal to shut within the last half of fiscal 2021. The agreement represents a shift in focus for Microsoft. A business technology company, with most of its revenue coming from productivity and communications software and cloud computing services sold over the internet. Microsoft’s purchase of Bethesda is a profound change in the gaming industry.

01/11/2020
Neuralink: A Brain Hacking Tech or a Neuroscientific Breakthrough?

We have all seen Elon Musk turning up in the news very often, and even when he’s not, he somehow manages to manoeuvre his way into the limelight with something new. Musk, also the founder and chief executive of SpaceX and Tesla Motors, recently came forward with a breakthrough in his current endeavour, Neuralink. He has planned to integrate and implement Neuralink technology throughout the globe in the foreseeable future.

Be it inventing self-driving cars or a mission to Mars, Elon Musk has always followed through with such ambitious ventures. The celebrity tech entrepreneur has mapped out new plans for the future. At a Neuralink event, Musk said:

“We can save and replay memories. The future is going to be weird.”

Flickr

Neuralink Explained

Neuralink is a neurotechnology designed to provide an interface between the human mind and the computer. Elon Musk kicked off this company in 2016 and its objects were announced in 2017 as reported in the Wall Street Journal.

This Neuralink technology could solve several medical conditions by only implanting a neuralink chip inside the brain, providing treatment for brain disorders such as anxiety, blindness, paralysis or any kind of brain or spine problems. Musk believes that just a tiny neuralink implant could be the solution to all neurological disorders.

Apart from Neuralink benefiting the neuroscience world, it could also be implemented to communicate with each other. Telepathy, translating an unknown language in your mind, replaying your memories or even playing music directly into your brain. Sounds a lot like some wacky sci-fi movie, but Elon Musk says his plans could be possible. He also predicted it could sanction a:

“human symbiosis with artificial intelligence”

Musk Performed a Neuralink Demonstration in August 2020

Elon Musk has planned to test the Neuralink technology out on humans as well, but so far the technology has been tested on rats, monkeys and pigs. In August 2020, Musk unveiled a stream of a pig called Gertrude, who had the neuralink chip implanted in its brain for two months. This was a major Neuralink update as of yet.

In the demonstration, the Neuralink chip in her brain sent continuous signals wirelessly which were displayed on a graph and in no time the AI could predict Gertrude’s movements. He animatedly described this neuralink implant as:

“kind of like a Fitbit in your skull with tiny wires.”

Medium

There is still a long way to go before implanting humans with the technology, as the implications, if wrong, could cause very serious concern. Scientists need to look at the long term effects of the Neuralink chip, so currently nothing can be said with 100% certainty.

Neuralink Allowing Robotic Limbs to Have a Feeling of Touch

For someone who has been paralysed or has lost their limbs, this could be the next big step in the neuroscience world. The Neuralink chip could monitor which areas of the brain are in action when we touch and feel things, the tiny electrodes could send out signals through nerves and if it successfully does that then this technology could be a breakthrough and a new ray of hope for people all around the world.

Health and Security Implications of Neuralink

So far, Elon Musk seems to be over-ambitious about certain plans he has for Neuralink. He isn’t the first one to believe that a technology such as this could restore or improve human capabilities. Furthermore, there are certain security concerns that people have voiced out regarding Neuralink. Questions were raised such as: “Could Neuralink be hacked?” or “Could the data be leaked?” and many more of the similar nature, all abiding by a single concern.

Although Musk claims that the technology will be completely safe, removable and a person could go through with the procedure in an hour without the need for anaesthesia and that too performed by robotic sewing machines. But the chance of the technology somehow creating a chemical imbalance in the brain is an unsettling thought for many.

How much will Neuralink cost?

Even though in the recentNeuralink update video, Elon Musk promised to make the technology affordable for everyone but that can’t be seen anywhere in the near future. Initially, the estimated cost of Neuralink would be around $10-12 million, granted if the technology is developed like Musk has promised it would.

Final Thoughts

Elon Musk said that he and his team would possibly start Neuralink human trials within a year. Neuralink could soon enough become a very real and applicable technology. In an article on Business Insider,

“It could potentially happen in Elon Musk’s lifetime”,

said Hires, a neuroscientist. But how will such a collective change occur? We might find out in the next update by Elon Musk.

28/10/2020
Facebook Merges Messenger and Instagram Chats

Facebook Messenger and Instagram have joined, more than 18 months after the chief executive of Facebook, Mark Zuckerberg announced its intention to integrate the two platforms.

The old direct mail service Instagram Direct has been replaced by the Messenger, allowing users to send chat, photos and videos between the two platforms for the first time. This was the first step towards the goal announced in March 2019 by combining the two platforms, combining WhatsApp and enabling encryption end-to-end for all messages sent between the three applications.

Important Statements:

“We’re connecting Messenger and Instagram experience to bring some of the best Messenger features to Instagram,” Facebook Adam Mosseri and Stan Chudnovsky, head of Instagram and their Apostle, said in a statement. “People in Instagram can decide whether to immediately update to this new experience.”

The executives wrote: “In our study, four out of five people using messaging applications in the US that spends more time in contact with friends and family, but one of three people sometimes find it difficult to remember where to find a particular conversation thread.

With this update, it will be more convenient to stay connected without thinking about the applications that will be used to reach friends and family. “

The integration of the two applications requires particular user permissions to allow their accounts to be merged so that Facebook offers new features as a carrot to encourage take-up. If the company accepts the update, users will send a “selfie sticker”, watch videos on Instagram with friends during video calls, and can remove or un-send any previous message.

Launch of New Features:

Facebook said that the new features would be launched in “some countries” early and globally “soon”. There was also no timescale for the controversial plan announced by the Zuckerberg in March 2019.

“We’re still determining how the cross-application communication will work with WhatsApp” said the Facebook spokesman. “WhatsApp will continue to remain separate, application end-to-end encrypted at the moment.”

The initial announcement was widely criticized as perceived efforts to proactively protect Facebook from antitrust enforcement that could be forced to spin-off WhatsApp or Instagram into a separate company. Zuckerberg believes it is necessary to change the heart of the company.

Zuckerberg added, “If we do this well, we can make a platform for the private share which could be more important to people than the platform we have built to help people share and connect in a more open environment”.

As an independent news organization opens, they investigate, interrogate, and expose those in power without fear. With no shareholders or owners billionaires, journalism free from political and commercial biases; this makes them unique.

Here are all the features that come into a new Messenger experience on Instagram:

Communicating Across Apps:

Seamlessly connect with friends and family around Instagram and Messenger using either application to send messages and join a video call.

• Watching:

One can enjoy watching videos on Facebook, IGTV, rolls (coming soon!), TV shows, movies, and more with their friends and family over a video call.

• Vanish Mode:

Select a mode where a message is lost when you see or close the chat.

• Selfie Stickers:

Create a series of stickers boomerang with your selfie for use in the conversation.

• Chatting Color:

Personalize your chats with fun gradient colors.

• Custom Emoji Reaction:

Create shortcuts to your favorite emoji to react quickly to a message from a friend.

• Forwarding:

Noe people can easily share great content with up to five friends or groups.

• Response:

Responding directly to a specific message in your chat will be more easy and keep the conversation flowing.

• Effects Animation Message:

Add visual flair to send your messages with animated effects.

• Message Control:

Decide who can direct your message or not.

• Improved Reporting and Blocking Update:

You can now report the full conversation in addition to a single message on Instagram, and receive advice from Instagram and proactive blocking Messenger when you add your account in the new Account Center.

Facebook’s Motive:

The first step – and full Facebook integration roadmap encrypted from WhatsApp, Instagram directly and

Messenger – has three clear outcomes.

Insert Picture:

While this may be good for user privacy, but anything from intimidation, fraud and illegal drug sales to pedophilia cannot be monitored if it happens through this tool.

This will stop Facebook blamed for purposes of offensive or illegal services. As far as platforms go for moderation, Facebook is effectively going to be “invisible” (not to mention expensive and complicated moderation).

This news is all good for Mark Zuckerberg, mainly because Facebook is staring down the barrel of potential antitrust litigation. Messaging traffic across the Facebook platform is extensive, more than 100 billion messages are sent every day. And this increased during the COVID 19th pandemic.

Read more: change Facebook navigation bar

12/10/2020
How to rank your website on Google through SEO?
SEO refers to Search Engine Optimization. It is one of the types of Digital Marketing. It is a vast field and the most effective way to boost your presence on popular search engines. SEO optimization makes your website optimized so it can show up on Top in Google, Bing, Yahoo, and YouTube as well.

Importance of SEO

Most of the time, people don’t bother to move onto page 2 of the search results. To get traffic to your site the website must rank on the top or at least on the first page. It is not a quick fix but once the site becomes completely optimized. You can get bombarding traffic which ultimately results in more earnings.

Techniques of Search Engine Optimization

Three types of Search engine optimization are discussed below. You will get step by step instruction, how to start SEO, and what procedure is involved for Search Engine Optimization. By following these steps, you can rank your website or content on the first page on any Search Engine searches.
- On-page SEO`
- Off-page SEO
- Technical SEO
1. On-page SEO:
This is the most common type of SEO. And also, the most effective way to optimize your content. In on-page SEO, the written content is under consideration.

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The articles or blogs that are written on your website page or the title and descriptions in case of a YouTube video. Make Proper research before writing and then the process goes accordingly.
- Off-page SEO
Off-page or Off-site SEO is the relation of your website or content with other sites. It refers to link building. In simple words, how many other sources are linking to your website or post? Off-site SEO is also very helpful in ranking your site on Google.
- Technical SEO
Technical SEO is the third most important technique of SEO. It is the back-end structure of the website, that how your website is built either its user friendly or not. Good technical SEO makes it easy for search engines to crawl through the content and ultimately your site will show up in Search Results. These are the things that are not visible but are very important and cannot be ignored.

In SEO optimization you have to understand the algorithm of search engines and then you can optimize your content or website accordingly. We will have a detailed look at all the steps involved in optimizing.
1. Algorithm of Search engines
The whole SEO depends on the algorithm of the Search Engine. Suppose Google, if you want to rank your website in Google searches you have to study and understand the logics and tactics that Google uses to show any website on the first page. Experts have already determined the algorithm behind Google. It changes with time so you have to keep yourself updated with the latest changes.
- Create a list of Keywords
Once you are done with understanding the algorithm of the Search engine. Now you have to search for the keywords. Keywords are those specific words or phrases that people are searching for.
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Search Engine Optimization revolves around SEO keywords.

You can simply start typing words in Google search and it will show you relevant searches on the screen.
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Besides that, there are many tools available online which can help you find keywords.
- Analyze Google’s top search
Now you have a complete list of keywords people are looking for. It’s time to have a look that who is already working on these keywords. Simply search for those keywords and have a deep look at all the sites on the first page. You can have an idea that what kind of information these sites are providing. It helps to improve your website.
- Create better than others
Once you have seen all the competitors, now you can make your site better. You can collect all the negative aspects of those sites and resolve them to display them on your site. There are maybe some points that they are missing on their site. You must include them that will make your website different and better from others.
- Optimize your content
On-page optimization is very important in a way that it is the information that any visitor will see. You have to put in the keywords in your article which will help Google in ranking your site on Top.

how to seo
- Add backlinks
Back-links are the most essential thing in Off-site SEO. Links are strongly correlated with Google ranking and You cannot ignore this. You have to develop relations with other sites. There are different service providers out there who can help you with Off-site SEO. They will embed the link to your site on different other websites related to your niche.
- Make your content look awesome
The content on your site must be presentable. The reader should not find it boring else he will bounce back to another site. This gives a negative impression and Google will not show your site on top again. Now how can you make it presentable? You can use different relatable images, videos, charts. This will help the user understand better.

You should optimize those images and videos as well. It is very simple; in image SEO you have to rename the images and videos with the keywords that you researched earlier.
- Keep yourself updated
As I mentioned earlier that algorithm changes with time and you have to keep your content updated. You have to keep an eye on changing trends and you can optimize your content according to that change. This will help you raise your organic traffic.

Search engine optimization

I hope this textual and visual data will help you to get an idea of SEO, and how it works.

Read More: This FREE SEO COURSE will help you to become an SEO expert.
05/10/2020